CUSTOM SEARCH SOLUTIONS
Planet Marketing offers each client a suite of Search Engine Marketing services customized to their unique goals and objectives. Our proven campaign approach blends Paid Search Marketing, Organic Search and Web Analytics and Insight into a holistic offering, easier and more effective.
PAID SEARCH MARKETING
Succeeding in the increasingly-competitive world of paid search marketing takes more than writing catchy ads or owning the top position on Google and Overture. Success is derived from a holistic approach that views each campaign as a single, interconnected entity, leveraging thousands of complex variables in order to produce optimal results. Effective performance-based advertising across a network of leading search and pay per click sites. Learn how we apply our holistic approach to all phases of campaign development, from initial planning and production through execution, reporting and analysis.
| What We Do |
- Creative Development - We create highly targeted messages that speak to your target audiences, reinforce your brand and elicit high user response rates.
- Keyword Discovery - We help you find the keywords that your customers are using to find your products and services online, as well as suggest ideas for terms still untapped by competitors.
- Landing Page Development - We consult on the design of the pages you deliver users to, ensuring that they each deliver on the promise set forth in your ads and provide a clear path to conversion for the user.
- Bid Management - We work with you from the outset to establish a goals-based bidding strategy, ensuring that your campaign meets and exceeds your ROI expectations.
- Reporting & Analysis - We provide detailed reports and thorough analysis during each phase of your campaign and make proactive recommendations for improvement.
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TECHNICAL SEARCH OPTIONS
Services that will help improve your site's relevancy and ranking for the keywords and phrases that matter most to your business. From analyzing your web site's overall structure and design to recommending the links and content that deliver max visibility, we do it all.
| What We Do |
- Site Design Consultation – We work with you to determine initial goals and conduct a technical review of your site's architecture, content and layout .
- Competitor Analysis – We gather intelligence on your marketplace and search-specific competition and conduct competitive benchmarking .
- Keyword Research – We review and rank your existing terms by popularity, competition, and density and generate targeted keyword suggestions .
- Content Optimization – We assist with the creation of meta tags, make copywriting and content recommendations and perform URL optimization.
- Linking – We create and foster partnerships with strategic link providers and manage and update directory submissions of your site.
- SEO Reporting – We deliver monthly and quarterly search engine placement and traffic reports, making enhancements based on your specifications.
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| How You Can Benefit |
- Higher Ranking and Easier Detection - Our changes to your site's individual pages and overall structure will make it easier for search algorithms to gauge your site's relevancy and for search spiders to navigate and catalog your site. This adds up to more prominent placement among natural search results.
- More of the Right Traffic - Higher ranking and better visibility mean more of the right customers will be viewing and clicking on your site. When combined with a paid campaign, this additional traffic can help minimize market fluctuations and spread long term campaign costs more evenly.
- Better Brand Equity - Our optimization changes help you establish stronger brand ties in the minds of users, who tend to equate high results in natural search listings with relevancy and credibility. Your appearance on the first page of search results also ensures this prime real estate is not available to competitors.
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ANALYTICS & INSIGHT
A suite of tools and strategies focusing on pre and post click analysis, web site analysis, and custom insight, all designed to help you truly understand and leverage the power of search. See how your business can benefit from our highly customizable reporting solutions.
